AI-Powered Call Attribution Platform

Track Every Call
Back to the Exact Keyword

Dynamic Number Insertion, Google Ads integration, and real-time analytics. Know which campaigns drive phone calls — and which ones waste your budget.

SOC 2 Compliant
Real-time Tracking
newtracker.new-tone.io/admin/analytics

Total Sessions

12,847

+23% vs last month

Inbound Calls

1,284

+18% vs last month

Conversion Rate

9.8%

+2.1% vs last month

Open Leads

47

₪124,500 pipeline

Calls by Source

Google Ads Facebook Organic
Mon
Tue
Wed
Thu
Fri
Sat
Sun

Sales Pipeline

CRM

New Lead

John Smith

Google Ads

Sarah Cohen

Direct

In Progress

Mike Brown

₪8,500

Proposal

David Lee

₪12,000

Won

Amy Wilson

₪15,000

99.9%

Platform Uptime

<50ms

Number Swap Speed

40+

Countries Supported

100%

Call Attribution

Features

Everything You Need to
Track & Attribute Calls

From the first click to the phone call, NewTracker captures the entire journey and gives you the data you need to optimize your campaigns.

Dynamic Number Insertion

Automatically swap phone numbers on your website based on the visitor's traffic source. Each session gets a unique number — zero flash, instant swap in under 50ms.

Google Ads Integration

Direct API integration with Google Ads. Track keywords from Call Extensions where no website visit occurs. See campaign, ad group, and keyword for every call.

Offline Conversion Import

Automatically send qualified phone calls back to Google Ads as offline conversions. Let Smart Bidding optimize for the calls that actually convert into customers.

Real-time Analytics

Live dashboard with conversion funnels, source breakdowns, heatmaps, and keyword performance. See which campaigns deliver quality calls — and cut the rest.

Built-in Sales CRM

Every inbound call auto-creates a lead with full attribution. Kanban pipeline, weighted round-robin assignment, custom fields, and a complete sales dashboard — all built in. No third-party CRM needed.

Built for Agencies

Multi-tenant architecture built for agencies managing multiple clients. Each client gets isolated data, separate integrations, and role-based access control.

Webhooks & Automation

Push call data to Make.com, Zapier, or custom webhook endpoints. Every call event triggers a real-time notification with full UTM and keyword data.

Call Recording & Playback

Record every call with one toggle. Play recordings directly in the dashboard with a waveform audio player. Per-client recording control for compliance.

Sales Analytics Dashboard

Conversion funnels, rep performance tables, lead source breakdowns, and trend charts. Know your pipeline value, close rate, and average cycle time at a glance.

How It Works

Set Up in 3 Minutes

No complex integrations. No dev work needed. Just add a script tag and connect your accounts.

1

Add the Tracking Script

Paste a single line of JavaScript into your website's <head> tag. Numbers swap instantly — zero flash, no page reload.

2

Connect Your Accounts

Link your Twilio phone numbers and Google Ads account with one click. Import numbers, configure webhooks — all from the dashboard.

3

Start Tracking

Calls start flowing into your dashboard with full attribution data. Source, keyword, campaign, recording, duration — everything in one place.

Exclusive Feature

Google Ads Call Extension
Keyword Tracking

When a customer calls directly from a Google Ads Call Extension, there's no website visit — so traditional UTM tracking can't capture the keyword. NewTracker solves this.

  • Direct Google Ads API integration — pulls keyword data for every call extension call

  • Automatic matching — matches Google Ads calls with Twilio logs by phone number and timestamp

  • Syncs every 15 minutes — campaign, ad group, and keyword appear on each call automatically

Ad example-plumber.com

Emergency Plumber — 24/7 Service

Fast, reliable plumbing service. Call now for a free estimate.

Call +1 (555) 123-4567

NewTracker Captures:

Keyword

emergency plumber

Campaign

Plumbing - Search

Ad Group

Emergency Services

Call Duration

4:32

Built-in CRM

From Call to Closed Deal

Every inbound call automatically creates a lead in your pipeline. Drag-and-drop Kanban board, weighted round-robin assignment, full activity timeline, and custom fields — no extra tools needed.

Kanban Pipeline

Drag leads between stages. Auto-detect won/lost status. Customizable columns with colors.

Round-Robin Assignment

Weighted auto-assignment to sales reps. Set percentages, track performance, toggle on/off.

Activity Timeline

Full interaction history per lead: calls, notes, stage changes, value updates — all timestamped.

Custom Fields

Add text, number, date, select, boolean fields. Edit labels inline — Monday.com style flexibility.

Integrations

Connects With Your Entire Stack

Push call data anywhere. Pull keyword data from any ad platform. NewTracker works with the tools you already use.

Google Ads
Twilio
Facebook
Make.com
Zapier
Any CRM

Use Cases

Built for Every Industry

Digital Agencies

Manage call tracking for all your clients from a single dashboard. Each client gets isolated data, separate Twilio numbers, and their own analytics.

  • Multi-client management
  • White-label ready
  • CSV & API exports

Lead Generation

Know which landing page, keyword, and ad copy generates the most qualified phone calls. Optimize for calls that convert — not just clicks.

  • Keyword-level attribution
  • Offline conversion import
  • Quality call scoring

Service Businesses

Plumbers, lawyers, dentists, real estate — any business that relies on phone calls. Track which ads bring in the best customers, not just the most calls.

  • Call recording & playback
  • IVR / Studio bot integration
  • Missed call alerts
Live Platform — Fully Functional

See the Platform in Action

NewTracker is a production SaaS platform serving real advertisers. Here's what you get inside the dashboard.

newtracker.new-tone.io/admin/analytics

Real-time Analytics Dashboard

1,284

Total Calls

9.8%

Conv. Rate

+23%

vs Last Month

Calls by Campaign Source

Track calls by source, campaign, keyword, and landing page with real-time charts and exportable reports.

newtracker.new-tone.io/admin/calls

Call Log & Recording Playback

+1 (555) 012-3456

Google Ads · "plumber near me" · 2:34 min

Play

+972 50-123-4567

Facebook · Lead Campaign · 1:15 min

Play

+44 20 7946 0958

Google Ads · "emergency locksmith" · Missed

Missed

Every call is logged with full attribution: source, keyword, campaign, duration, and recording playback.

newtracker.new-tone.io/admin/crm

CRM Pipeline & Lead Management

New 4

John Smith

Google Ads

Sarah C.

Direct

Active 2

Mike B.

$8,500

Proposal 3

David L.

$12,000

Won 5

Amy W.

$15,000

Drag-and-drop Kanban pipeline with auto-created leads from calls, round-robin assignment, and activity timeline.

newtracker.new-tone.io/admin/settings

Google Ads Integration

Google Ads Connected
Account: 123-456-7890
Keyword Data Sync Every 15 min
Click Conversions Upload Every 5 min
Call Conversions Upload Every 5 min
GCLID Enrichment Active

OAuth 2.0 integration with Google Ads API for keyword attribution, GCLID enrichment, and offline conversion import.

Want to see the full platform?

Schedule a live demo with our team — we'll walk you through every feature.

Request a Demo

Ready to Track Every Call?

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